Superdeal: an AI agent that runs creator campaigns end to end
An influencer marketplace and campaign CRM where an AI agent finds creators across Instagram, TikTok and YouTube, drafts offers, ships product and approves content, with the brand approving every step.
01 · Challenge
Creator campaigns run on DMs, spreadsheets and email threads. Brands lose track of who was contacted, what was agreed and what was delivered, and it doesn’t scale past a handful of creators.
02 · Approach
Built a shared campaign workspace covering creators, deals, deliverables, shipments and reporting.- Added an AI agent that shortlists creators by niche and audience, explains why each fits, and drafts personalized offers.
- Kept humans in control: every consequential step goes Draft → Review → Send.
03 · Results
- Brands manage campaigns across thousands of creators in one place.
- Outreach drafted in seconds, not hours.
- Clients get scoped read-only dashboards.
Build notesHow we built it
Superdeal is a campaign workspace with an AI agent built into it, the kind of custom AI agent development where the agent is one part and the workspace, the approvals and the payment model are the rest.
The agent works inside the workspace
Shortlists and drafted offers appear in the shared workspace, next to the creators, deals, deliverables and shipments the team already tracks. Reviewing the agent’s work happens where the campaign is run.
Discovery with reasons
From a brief written in plain language, the agent searches creators on Instagram, TikTok and YouTube by niche, audience and platform, ranks them and explains why each one fits. The explanation gives the reviewer something concrete to accept or reject.
Draft, Review, Send
The agent drafts offers and messages. Someone at the brand reviews and approves each one, and only then does it go out to a creator. Every consequential step follows that order, and our AI agent guardrails checklist covers the wider control pattern.
Payment on content approval
Brands pay per deal, with no subscription or seat fees, and a creator is paid once the brand approves their content. Each deal carries its deliverables and shipments, and payment waits for that approval. Read why Superdeal tracks deals, not clicks for the build-or-buy reasoning.
Views for agency clients
The platform also gives agencies scoped, read-only dashboards to share with their clients.
The productScale to thousands of creators without breaking.
AI creator discovery
Find creators by niche, audience and platform, with an explanation of why each one fits.
Drafted outreach
Personalized offers and messages drafted by the agent, reviewed by your team.
Campaign workspace
Creators, deals, deliverables, shipments and reporting in one shared place.
Human in the loop
Every consequential step goes Draft → Review → Send.
Pay on delivery
Creators are paid on content approval, with no subscription or seat fees.
Client dashboards
Scoped read-only views for agencies to share with clients.
How it works
- STEP 01
Brief
Describe the campaign in plain language.
- STEP 02
Shortlist
The agent finds and ranks matching creators.
- STEP 03
Offer
Drafted offers are reviewed and sent.
- STEP 04
Deliver
Content is approved and creators are paid.
IntegrationsWired into the systems that matter.
- TikTok
- YouTube
- LLM agents
- Payments
- Shipping
Built and shipped for Superdeal.
- AI agents
- LLM drafting
- CRM
- Creator discovery
- Payments on delivery
- Next.js
FAQAbout this build.
Does Superdeal’s AI agent contact creators on its own?
No. The agent drafts offers and messages, a person at the brand reviews them, and nothing is sent until they approve it. Every consequential step goes Draft, Review, Send.
How do brands pay on Superdeal?
Per deal. There is no subscription and no seat fee, and creators get paid once the brand approves their content.
Which social platforms does Superdeal cover?
Instagram, TikTok and YouTube. The agent finds creators on all three by niche, audience and platform and explains why each one fits the brief.
- Services used
- AI Agent DevelopmentWeb App Development
- Industry
- Affiliate & CRM
Building something similar?
Start with a free AI audit. You get a fixed-price plan after a 2-week discovery sprint.
